Organizing & Implementing a Campaign

Organizing & Implementing a Campaign


Through workshops or individualized consulting, or both, APAS can help you organize and implement a lobbying campaign. Or we can raise your awareness to aspects of advocacy to make your present campaign more efficient and effective.

Contrary to what many novices believe, lobbying is about ninety percent organization and management and only about ten percent contact with public officials. In essence, effective advocacy is an exercise in political management. It involves organizing available resources – such as money, people, access to public officials, information, and so on – to achieve a goal in the fluid environment of politics. This political environment is full of obstacles, pitfalls and unpredictable events. A well-managed – if possible, an orchestrated – campaign is essential to stand a chance of success in this political atmosphere.

APAS will walk you through all the stages of organizing and implementing a campaign. This includes: conducting an initial feasibility study to see if you have the necessary resources to mount a credible campaign; developing strategies and tactics as part of a lobbying plan; putting together and identifying likely allies and opponents on your issue. And we will help you choose the right person or people to lobby for you, which public officials to lobby and why.

Plus, we can give you advice on what to do if your issue gets stalled in moving through the process. And we will explain that once a bill is passed, or a legislative provision that you oppose is killed, this is likely not the end of your lobbying effort. Generally, laws need regulations written for their implementation and this is a crucial aspect of whether your proposal is implemented to your satisfaction. In addition, defeated groups and organizations often regroup and come back to lobby again – so you need to be prepared for that too.