Effective Communication Consulting

Communications-Strategy

Communicating effectively, both verbally and in writing, is essential in all jobs and professions. But the form of effective communication varies from job to job and profession to profession – what works in one may not work in another. So it is in communicating with government and public officials.

APAS can provide general presentations and hands-on workshops on effective oral and written communications that apply to most professional situations. But it specializes in ways to communicate effectively with elected and appointed government officials as a key aspect of increasing success in lobbying.

An increasingly-used form of communication in lobbying is working with the media to enhance the impact of a group’s message. Dealing with the media, however, is full of pitfalls for the unaware and can backfire on a lobbying campaign. APAS can help you decide whether you should deal with the media at all, how to avoid the pitfalls, and help you put together a media strategy.

Even more specialized is mounting a public relations (PR) campaign to win public support for an advocacy position and send a message to policy makers on the issue. If properly handled, these campaigns can be very advantageous. But PR can be expensive and be detrimental, undermine a cause, if not well-thought through and properly integrated with a lobbying effort. APAS can advise on the pros and cons of PR as a lobbying strategy and help design a PR campaign.