Effective Communication Consulting


Communicating effectively, both verbally and in writing, is essential in all jobs and professions. But the form of effective communication varies from job to job and profession to profession – what works in one may not work in another. So it is in communicating with government and public officials.

APAS can provide general presentations and hands-on workshops on effective oral and written communications that apply to most professional situations. But it specializes in ways to communicate effectively with elected and appointed government officials as a key aspect of increasing success in lobbying.

An increasingly-used form of communication in lobbying is working with the media to enhance the impact of a group’s message. Dealing with the media, however, is full of pitfalls for the unaware and can backfire on a lobbying campaign. APAS can help you decide whether you should deal with the media at all, how to avoid the pitfalls, and help you put together a media strategy.

Even more specialized is mounting a public relations (PR) campaign to win public support for an advocacy position and send a message to policy makers on the issue. If properly handled, these campaigns can be very advantageous. But PR can be expensive and be detrimental, undermine a cause, if not well-thought through and properly integrated with a lobbying effort. APAS can advise on the pros and cons of PR as a lobbying strategy and help design a PR campaign.