Dealing with the Media

Photo in the Public Domain. Image Source:

Should your group, organization or business use the media as part of your advocacy campaign to help get your message over to public officials? Depending on your situation and your resources, the answer can be simple or involve many considerations. APAS can help you decide by explaining:

  • The nature of a good media story. While reporters may be keenly interested in your issue, they may not present it in the positive light that you wish once they’ve talked to your opponents.
  • The pros and cons of using various types of media. Today, the media embraces much more than newspapers, magazines, radio and TV. It includes the Internet, blogging and social media – Facebook, Twitter and Linkedin, among other elements.
  • The goals and needs of different types of traditional and new media, particularly private and public media and the so-called polemic media – TV and radio shows that push a particular religious, political or other cause.

Then, if you decide to use the media in your campaign, APAS can advise you on:

  • Developing a plan for dealing with the media and integrating it with your advocacy campaign.
  • Avoiding the common pitfalls in dealing with the media.
  • Preparing for a newspaper, radio or TV interview.
  • How to write a press release.
  • Developing good relations with the media.
  • Hiring a person to deal with the media or identify a person in your organization to do so.