Public Relations Campaigns


Over the past thirty years, an increasing number of interest groups have mounted public relations – PR – campaigns as part of their lobbying effort. So, a question often asked by groups and their members is: “Should we have a PR campaign?” The answer is not a simple one; but APAS can help you decide. Among the factors APAS can raise your awareness to and aid you with are:

  • The pros and cons of a PR campaign, and whether you should consider one and for what purpose.
  • The elements of an effective PR campaign and how to successfully integrate it with a lobbying effort.
  • Provide examples of successful and unsuccessful lobbying PR campaigns at the national, state and local levels to illustrate the pitfalls of such campaigns and how to avoid them.
  • The various pros and cons (including cost) of different media outlets, such as radio, TV, newspapers, billboard ads, electronic and social media, infomericials, etc., and combinations of these in implementing your campaign.
  • Help design the content of a specific campaign and how this should fit with your lobbying plan.

APAS is not equipped, however, to create the elements of your campaign in regards to ads, videos, contacting media outlets for implementing the campaign, and so on. Though we can recommend individuals, businesses, and various media sources that can help you.